Results & Case Studies

Google Ads Results for Local Service Businesses

Real accounts, real money, every dollar tracked. These are the numbers from my own contracting company and from a client account I rebuilt from scratch.

Newly built custom composite deck with black railings behind a Pacific Northwest home

Case Study 1

Wood Worx

Deck & Fence Contractor · Portland Metro · 10 Weeks · My own company

Before I took on a single client, I spent two years running Google Search Ads for my own deck and fence company. Not practice runs. Real money, real campaigns, real results, while running a real business and closing real jobs every week.

Over 10 weeks, I turned $3,524 in total ad spend into $215,975 in booked pipeline. That’s 61 dollars back for every dollar spent, and 17 custom deck customers booked. Every dollar and result tracked.

The Numbers

Wood Worx: Every Number

61:1

Return on ad spend: $61 booked per $1 spent

$215,975

Total pipeline generated

$3,524

Total ad spend over 10 weeks

17

Customers booked from ad leads

$21,597

Weekly pipeline average

$107,987

Monthly pipeline average

$352

Average weekly ad spend

$12,705

Average job value across 17 customers

Why It Matters

What the Wood Worx Numbers Show

Small Budget, Big Jobs

An average of $352 a week in ads produced customers with an average job value of $12,705.

Leads That Became Customers

17 customers booked from ad leads in 10 weeks, not just clicks or form fills.

Tracked End to End

Ad spend, leads, booked jobs and job value were tracked for every customer, so the 61:1 return is measured, not estimated.

Case Study 2

Element Designs USA

Custom Cabinets · Irvine, CA · Rebuilt account

A friend in California handed me the Google Ads account for his custom cabinet company, Element Designs USA. It was spending $1,000/month in ads, and his last agency charged $1,500/month with zero leads and hundreds in wasted spend.

Custom charcoal shaker kitchen cabinets with brass pulls and a white quartz island

Before

  • $1,000/month in ad spend
  • $1,500/month agency fee
  • Zero leads
  • Hundreds in wasted spend

What I Did

  • Full forensic audit of the account
  • Rebuilt GA4, GTM and conversion tracking from scratch
  • Rebuilt the whole account from scratch

After

$16,000

$16,000 in sales in the first month after relaunch

Could Your Account Do Better?

If you’re spending money on Google Ads and not seeing leads, there’s a reason, and it’s almost always fixable. I’ll show you exactly what’s wrong, what’s wasted and what to do about it. No charge. No commitment.

Get Your Free Audit
Call (971) 235-2456